Ultimate Rebrand Project Manager
About this template
For brand managers, marketers, and design or project managers: Whether youβre embarking on a holistic rebrand or a simpler brand refresh, thereβs always a list of assets to be created and updated, involving the help (and buy-in) of multiple stakeholders. This highly detailed, comprehensive project management database helps everyone keep track of every brand assetβacross the strategy itself, design system, messaging, and general updates across the business.
It's a place to track the development of these assets as well as to store and organize them as they're finalized. As a brand marketing leader, I used this format at both Brex and Notion to manage our evolving brand assets. In branding, consistency is keyβand this system helps beyond measure.
This template also includes my "Rebrand: Internal FAQ" templateβthe ultimate document for getting ahead of internal communications about brand changes.